Step 1: Keyword Tracking
We start our process by creating a baseline for website performance. One of the best ways to judge organic website performance is by keyword monitoring. We start with a discussion about the keywords that are important for your website and industry as well as doing additional research. Many people have keywords established and manually monitor their ranking position on popular search engines for these keywords. At Signal 47, we believe in setting up the keywords and then automating the process using monitoring software. This way, more time can be spent analyzing the data and less time creating the data.
Step 4: Social Media
While social media may not be a favorite topic for many business owners, the fact is that it is a very inexpensive way to get a message out to a large audience. The problem many companies are faced with is growing your fan base, followers, group members, etc. as well as trying to push content out in several different formats for different social media channels. As a part of our Signal 47 audit process, we analyze which social media channels your company belongs to and make suggestions as far as adding others such as Facebook, Google Plus, LinkedIn, Twitter and more. We will also look at whether a Youtube channel or blog make sense for your organization.