Step 1: Keyword Tracking
We start our process by creating a baseline for website performance. One of the best ways to judge organic website performance is by keyword monitoring. We start with a discussion about the keywords that are important for your website and industry as well as doing additional research. Many people have keywords established and manually monitor their ranking position on popular search engines for these keywords. At Signal 47, we believe in setting up the keywords and then automating the process using monitoring software. This way, more time can be spent analyzing the data and less time creating the data.