Line 02 · Websites & e-commerce

Sites that can carry a real catalogue.

Industrial buyers arrive knowing the part number, the dimension or the spec. A site's job is to get out of the way and confirm they've found it. New builds, and escapes from platforms that have stopped serving the business.

What we build

Two kinds of project, one standard.

Storefronts. Product catalogues with the filters your buyers actually use — size, material, capacity, fitment — plus specification tables, downloadable data sheets, and a checkout or quote path that suits how you really sell. Bulk pricing, freight quirks and minimum orders included rather than bolted on.

Company sites. The straightforward version: what you do, what you make, where you are, and how to reach a person. Fast, clear on a phone, easy for you to update, and built so the contact form reliably reaches somebody.

Run, not just built

Signal 47 has operated its own industrial storefront since 2020 — fanucexpress.com, selling used FANUC equipment on Shopify. Sourcing, listings, merchandising, fulfilment. The advice here comes from running a store that has to convert and ship, not from a slide deck.

Included as standard

  • Mobile-first layout — most industrial traffic is on a phone in a yard or a shop
  • Structured product data, so search engines can read the catalogue
  • Page speed treated as a requirement, not a nice-to-have
  • Content you can edit yourself, with a short written guide
  • Analytics and form tracking configured before launch

Migrating an existing site

Old catalogue data is usually the hard part. Product exports, spreadsheets and scraped legacy pages get cleaned, mapped and imported — with redirects in place so existing rankings and bookmarked part pages keep working. If you're stuck on a platform you can't change, that's covered in detail below.

After launch

Ongoing support is optional and month-to-month: catalogue additions, seasonal updates, new landing pages, or just being reachable when something breaks.

Platform migration

Trapped in a platform you can't change?

Custom-built and proprietary platforms have a way of becoming a landlord. If any of this sounds like your situation, there's a way out — and it isn't as violent as it sounds.

  • Every text change, price update or new product needs a developer — and an invoice
  • The original developer has moved on, raised rates, or stopped answering
  • Nobody can tell you how to get your own product data out
  • The platform is a version behind, and updating it risks breaking the store
  • New features are quoted in months and thousands, if they're quoted at all
  • You're paying licence or hosting fees on software you don't control

Where migration lands you

WordPress + WooCommerce
Open source, no licence fee, and a developer market of thousands rather than one.
You edit your own site
Products, prices, pages and posts change without a support ticket.
Your data stays yours
Standard formats, exportable at any time. No second lock-in.
Done this before
Industrial marketplace moved off Magento onto WooCommerce; a replatform onto BigCommerce with an Agile team; three corporate sites converted at one manufacturer.

How a migration runs

The old site stays up the whole time.

Nothing switches over until the replacement is built, loaded and checked. There is no window where customers land on a broken store.

Step 1

Get the data out

Products, variants, pricing, customers, orders and content — extracted from the database, the admin, or the pages themselves if the platform won't cooperate.

Step 2

Rebuild

A WordPress and WooCommerce build in your brand, with the catalogue structure and filters your buyers actually use, rather than a theme bent to fit.

Step 3

Map every URL

Old addresses redirected to new ones, one for one. Search rankings and every bookmarked part page keep working — this is the step that gets skipped and costs traffic.

Step 4

Cut over

Payments, shipping, tax and email reconnected and tested, then DNS switches. The old platform stays live and readable until you're satisfied.

Migrations are quoted per project — the catalogue size and how cooperative the current platform is are what move the number. Send the URL and we'll take a look.